How I’m Making High-Level Coaching Accessible to Creatives

As I sit here planning the year ahead—scribbling ideas in the margins of my notebook, and gathering the threads of my personal and professional goals—I can still feel the calm from a few days spent on the Norfolk coast. Those few days away with my partner were a gentle break before the busy holiday season begins, but also a reminder of why I do this work: to create space for reflection, recalibration, and renewal. Not just for myself, but for the people who join me in the Art of Creative Practice community, which is now nearly 800 members strong.

Something that has been vital to me from the start is to be able to offer workshops, weekly circles, and deep-dive programmes at prices that are actually manageable, at a time when coaching has become, for many, a luxury product. It’s not at all uncommon for year-long coaching programmes to cost the same as a small car, and much of the industry operates on the premise that transformation must be expensive to be meaningful. And while I understand how that logic emerged—good coaching is labour-intensive, relational, and built upon years of professional training—there is something in me that resists the exclusivity that often surrounds coaching.

Over the past two decades, I’ve invested deeply in my own development, training, and accreditation, which, along with the extensive experience that has come alongside it, has placed me in the bracket of coaches who could comfortably charge premium fees. And yet my work has always been, at its heart, for creatives: for the writers, thinkers, makers, explorers, and the quietly ambitious; for the people who feel their inner life calling but don’t always have the financial means to invest in premium coaching programmes.

When I built my online offerings, I began with a simple principle: make the threshold low, but the impact high. I want the Art of Creative Practice to provide access to the kind of group coaching and masterminds typically priced out of reach of most, and delivered in a flexible, small-investment format where people can dip in and out based on need, capacity, and season. By offering a wide mix—free events, low-cost workshops and challenges, and longer 12-week programmes and circles—I want to ensure that nobody feels they have to choose between financial strain and personal growth.

I want to be really clear about this: when you sign up for a paid programme—whether it’s a £10 workshop or a 12-week group coaching programme for £99—you are directly supporting the free events and content I offer. You help someone else join a community for grounding, connection, or inspiration that they may not otherwise have been able to access. I structure my work so that:

• free events remain genuinely free,
• low-cost workshops offer significant depth, and
• longer programmes give you the kind of cumulative transformation you would normally find only in high-ticket masterminds.

This model feels right to me, and it allows the community to grow without becoming extractive. It lets people engage at the level they need now, and return for more when they’re ready.

As I plan for 2026, I’m shaping a more cohesive coaching pathway which will include free and low-cost weekly events, monthly workshops, quarterly challenges, and biannual 12-week programmes. The events are entirely modular, so you can dip in and out of some, any, or all of them, while a central methodological and psychological throughline connects them all and will allow you to map your own personal journey growth in the community.

You don’t need to commit now. The easiest next step is simply to come to Inner Alchemy: Practices for the New Season of You, a free one-hour workshop on 1 December, which will serve as both a powerful workshop for taking stock of your current plans and objectives and a taster of the events ahead in 2026.

UPCOMING EVENTS
Inner Alchemy: Practices for the New Season of You
FREE, 1 December, 7.30–8.30 PM GMT
Join here

And if you want something more immersive before the year ends, there is the:

Five-Day Soul Map Challenge
8–12 December, 8.00–9.00 AM, £19
Book your place

For those who want to go further, more personally, more intensively, I continue to offer one-to-one coaching. These sessions are where the detailed work happens, the long arcs of transformation, the careful untying and re-weaving of inner narratives, the stabilising of new ways of being. And at only £85 per session, they are significantly more affordable than most coaching options today.

If you’re curious, the simplest first step is a free 15-minute Clarity Call:
https://allanjohnson.co.uk/coaching/

My hope is that these offerings—either free or very affordable, and always deeply transformative—give you places to explore, grow, learn, and commit to deeper change and deeper integration in 2026.