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Part of the challenge we face as creatives is what feels like a constant pressure to come up with new ideas. We may feel compelled to continuously produce original works and keep pace with the ever-evolving landscape of our fields.
Julia Cameron often talks about how important it’s for the creative process to ‘fill the well’, that is, actively seeking inspiration, experience, and knowledge to support our creative endeavours. Creativity thrives in a dynamic interplay between exploration and expression so filling our well is crucial.
However, it’s equally important to recognise when it’s time to move from filling the well to fishing in it, that is, taking our accumulated ideas, influences, and inspirations and break through the inertia to begin to create.
It’s not uncommon for creatives to underestimate or overestimate just how much new information or external inspiration they need before getting down to work, what I call the Filling-Fishing Fallacy.
Sometimes we just need to start writing, start painting, start moving, or start creating. Sometimes we’ve already consumed enough inspiration to get us going. Sometimes we need to stop filling the well and start fishing in it.
It’s a common misconception that we need to inundate ourselves with new information or inspiration before we can even begin the creative process. The truth, however, is that creativity isn’t just about the accumulation of information, but the delicate balance between ‘filling the well’ and fishing in it.
By learning to distinguish between when we need to fill the well and when we should start fishing in it, we can optimise our creative process and avoid unnecessary burnout.
As I writer I used to spend hours scrolling through social media, bookmarking articles and watching videos for research and inspiration. Despite the abundance of material, I found it increasingly difficult to translate this flood of information into tangible creative results. What I didn’t then realise is that the act of creating requires not only input, but also processing and synthesis. I had to learn to take the time to think about and digest the information I’d gathered, and then to figuratively fish from this well of inspiration.
Many of us fall into the trap of overfilling our creative wells, believing that more information and inspiration will inevitably lead to better ideas. However, this can quickly become overwhelming and counterproductive. Overfilling the well can lead to analytical paralysis and creative stagnation. It’s important to find a balance between input and output to avoid getting trapped in this cycle.
By understanding the signs of overfilling, we can reclaim our creative energy and channel it into productive endeavours. By learning to differentiate between gathering inspiration and actively creating, we can free ourselves from the cycle of overconsumption that the modern world pushes us toward.
Creativity isn’t a finite resource to be hoarded, but a dynamic force that thrives on movement and expression. What happens when we shift our focus from accumulation to action?
Once we have filled our wells with inspiration and ideas, it’s time to move from passive consumption to active creation. This is where the magic happens — the act of fishing in the well of creativity. Fishing in the well allows us to tap into our reservoir of ideas and insights and transform them into tangible works of art, innovations or forms of expression. This is the phase where inspiration meets action, where ideas are brought to life.
What characterises this phase isn’t only the act of creation itself, but also the depth and richness of the material from which we are able draw. Fishing in the well isn’t just about producing something, it’s about engaging with our creative resources in a meaningful way. It’s about breaking through the inertia, the uncertainty, and, yes, sometimes the fear, to begin to create.
It’s about trusting the depth of our inspiration and allowing intuition and curiosity to guide us. When we allow ourselves to fish in the well, we can turn ideas into reality and begin to unleash our full potential. Creativity isn’t a linear process, but an iterative one, built up piece by piece over time. As we navigate between filling the well and fishing in it, we should embrace the fluidity of the creative journey and trust in our ability to navigate through its ebbs and flows.
During the Renaissance, scholars and artists created spaces known as kunstkammers or studiolos — personal rooms filled with treasures, curiosities, and inspiration. These rooms served as the physical embodiment of the creative process, where exploration and expression came together.
The cultivation of our own art chamber — whether physical or metaphorical— is a tangible reminder of the interplay between filling the well and fishing in it. It is a sanctuary for creativity, a place where ideas can flourish and inspiration can unfold. What makes the art chamber special is not only the physical components, but also the intention and energy inherent in it. It’s about understanding the symbiotic relationship between inspiration and expression and creating a sanctuary for our creative endeavours. Our environment has a profound impact on our creative process and mindset. By consciously designing a space that encourages inspiration and productivity, we can optimise our creative potential and enhance our overall wellbeing.
The Filling-Fishing Fallacy illustrates the delicate balance between filling the well of creativity and fishing in it. By recognising the signs of overfilling, embracing the act of fishing and cultivating our own art chambers, we can intentionally and purposefully utilise the full potential of our creative energy and tap into new depths of inspiration, innovation, and expression.